Creative is Native

Consequences

Consequences
—A Fully Immersive Drink Driving Experience

Anybody who experiences the horror of a car crash and survives never thinks or acts the same way again behind the wheel. In order to recreate that visceral impact, we created a one of a kind, immersive, VR experience called “Consequences” that puts people into the shoes of a drunk driver. Different storylines allowed the user to experience the full extent of the agonising consequences of drink-driving – from injury to prosecution.

Since its launch, over 135,000 people have experienced “Consequences” through the RSA’s travelling shuttle experience, Oculus Go, YouTube 360º, Vimeo 360º and Google Cardboard.