Creative is Native

Sleeping Flags

Sleeping Flags

Irish Defence Forces veterans risk everything to serve the country’s flag, but it doesn’t always serve them. Despite decades of distinguished service, official support is almost non-existent, leaving hundreds homeless, and leading to a number of deaths.

To drive awareness of this neglected group and raise essential funds and support, O.N.E., an independent veterans charity, contravened all official protocols around the Irish flag, and turned this symbol of national pride into the universal symbol of homelessness – a sleeping bag; a provocative act that generated a wave of debate and ultimately, crucial support, all the way into Irish parliament.