Building on the ‘We Cover Courage’ campaign which launched in 2019, Allianz Ireland wanted to celebrate their 28 year-long sponsorship of the Allianz Leagues and explore the parallels between the courage displayed by athletes on the pitch and the courage of people in their everyday lives.
To do this, we dramatised the battle of FEAR vs COURAGE that rages in all our minds from the day we’re born. We showed how Hurling and Football (Ireland’s national sports) are the perfect training ground to develop the courage that it takes to live our lives to the fullest.
