Pawscription

Pets are a staple in most Irish homes. However, 75% of Irish pet owners don’t have pet insurance. Over half of them state this is due to the cost of insurance. Allianz Insurance knew these people care about their pets. Yet, these feelings weren’t translating into wanting to protect them.

Allianz Pet Insurance needed to reframe the enormous emotional value that pets hold to them in a way that made them think twice about neglecting to insure them. To do this, we needed to show what their pets meant to them in a different way.