In 2020, as Covid-19 rampaged, domestic abuse soared by 43% in Ireland. Homes were being protected, but the people inside them weren’t, inspiring Allianz to partner with Women’s Aid.
For women experiencing domestic abuse, daily life is like a war zone. Despite being portrayed as ‘weak’ in the media, they’re so resilient. ‘The World’s Strongest Women’, in fact.
To empower more women to speak up and redefine strength, we borrowed from a world renowned for it: sport. We feature women completing relatable exercises, before flipping the narrative to reveal that for these women, they’re all incredible acts of survival.