This piece shows how the ESB, ( Ireland’s largest and oldest electricity supplier) is leading the way towards a brighter future powered by clean electricity.
In the ad, viewers are moved through the decades as the piece showcases ESB’s positive contribution to Irish life. In all the scenes, the people are being watched over by a talismanic pole climber, from when he takes his first step onto the pole in 1927 at Ardnacrusha, through the ages right up until today, showcasing how ESB powered our progress in the past and will continue to be the power behind our future progress too.
The ad features a cover of Van Morrisson’s timeless track, ‘Bright Side of the Road’ by Simon Cullen & Sorcha McGrath of ‘Ships’.
