Creative is Native

The Book That Grew

The Book That Grew

AIB wanted to enable farmers to maximise sustainability, by changing how they see our greatest resource: grass.

So we used grass to grow a book. A book where each word, each diagram, and even the pages themselves were shaped by real grass roots as they grew. This book contains a set of guidelines for farmers: 10 tangible lessons and 10 pieces of practical advice designed to help maximise sustainability and increase profitability.

Not only does this book lay out a practical plan of action, it symbolises the power of our natural resources.