• Creative is Native

The Power of Touch

The Power of Touch

We developed a new campaign for Airmedica, the leading Irish brand in personal protective cosmetics, to promote the company’s first consumer facing product “Total Hand Shield System”.

The aim of this campaign was to launch the brand with a beautiful, shareable, thought provoking piece that would reignite diligence in hand hygiene as we make our way through another lockdown.

The “The Power of Touch” campaign, which was shot and produced under strict Covid restrictions, communicates a simple but strong message about the importance of hand hygiene through a powerful visual metaphor that uses UV paint, powder, lighting and contemporary dance.