Creative is Native

Who We Are Is How We Play

Who We Are is How We Play

This film shows that Irish rugby players are no different to the rest of us, they were once young kids with dreams and determination. We show their journey from the moment they’re born to the moment they take everything they are as people with them on to the pitch. From this campaign Irish rugby head coach Joe Schmidt would write the line “Who We Are Is How We Play” on the dressing room wall before each Irish match.